What problem are you solving?
How will you measure it?
[Miss these, and you’ll fail.]
[Don’t fail.]
[Instead…]
[Lead with answers to these questions. Build everything around these two.]
[Watch the magic happen.]
The two questions you must answer when pitching ideas to execs
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Love it! I knew about the first one and try to apply it as much as possible but the second is as important if not more than the first one. Otherwise, how would you know if you met your goal or not 😉