Understand the assignment

When there is a job to be done, consider how deviating from that job impacts the system.

While there might be a lot you want to say, the receiver of those words is primed to hear something else.

They're waiting, in fact, for you to deliver the assignment.

When your words/output/results are mis-matched to what the receiver is primed to receive... well, the receiver has to make a decision.

Does she work hard to listen and bridge what you're saying to the assignment?

Or, does she shift that burden back to you and ask you to do the assignment you were given in the first place?

We're not helping each other when we try to make the wrong output fit the original request.

Shift the monkey.


Jobs to Be Done: HBR 2016  (by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan)

The One Minute Manager Meets the Monkey (by Kenneth Blanchard)

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